‘When in doubt, try wings.’

June 3, 2016

Seth Godin:

Add engines until airborne.

That’s certainly one way to get through a thorny problem.

The most direct way to get a jet to fly is to add bigger engines. And the easiest way to gain attention is to run more ads, or yell more loudly.

Horsepower is an expensive but often effective solution.

The challenge is that power is expensive. And that power is inelegant. And that power often leaves behind a trail of destruction.

When in doubt, try wings.

Wings use finesse more than sheer force. Wings work with the surrounding environment, not against it. Wings are elegant, not brutal.