Thomas Kent

Deep-Fake Video. It’s real.

September 11, 2018

By Thomas Kent – Washington Post 

The most powerful false-news weapon in history is around the corner. The media industry has only a short time to get ahead of it.

If technology continues its current advance, we may soon face totally convincing videos showing events that never happened — created so effectively that even experts will have trouble proving they’re fakes.

“Deep fake” video will be able to show people saying, with the authentic ring of their own voices, things they never said. It will show them doing things they never did, by melding their images with other video or creating new images of them from scratch.

At a political level, deftly constructed video could show a political leader advocating for the reverse of what she stands for, or portray bloody events that never happened. It could trigger riots, swing elections, and sow panic and despair.

At a business and personal level, it could be equally dangerous. Fake statements by chief executives or banking officials could throw financial markets into turmoil. False videos could be created about anyone’s private life, with devastating effects.

https://ethicaljournalismnetwork.org/fake-news-more-dangerous
Fake news is about to get so much more dangerous” has been republished with the permission of the author. Thomas Kent is president and chief executive of Radio Free Europe/Radio Liberty, former Standards Editor of the Associated Press and an advisor to the Ethical Journalism Network.

Finally, in publicizing the dangers, media need to avoid a tone of hopelessness — “Soon we may never know what is real and what isn’t.” Quality media outlets need to emphasize how carefully they vet video. They should make sure their ethics codes and verification procedures adequately address the dangers. Otherwise, audiences will doubt any video — including legitimate and important footage that media outlets gather in their own breaking-news coverage and investigative work

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