Seth Goden
‘The work of a lifetime; it’s worth it.’
November 12, 2016
Hang in there
“Is there anything more difficult?
Showing up day after day, week after week, sometimes for years, as your movement slowly gains steam, as your organization hits speed bumps, as the news goes from bad to worse…
Showing up, it turns out, is the hardest part of making a difference.
Make a list of the organizations and voices and movements that have made a difference. How old are they? How long have they been at it?
Creating impact, building something of substance, changing the culture… this is the work of a lifetime, not merely a fun project.
It’s not easy, but I have a feeling you’re up for it. Because it matters.”
-Seth Godin
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