go viral

Each of these examples is different, but they all share common traits.

Invent a connection venue or format, but give up some control.

Show it can be done, but don’t insist that it be done precisely the same way you did it.

Establish a cultural norm.

Get out of the way…

Crossfit

EDM shows

Do Lectures

The Girl Scouts

Airbnb listings

No kill shelters

Vertical TEDx’s

Meetup events

Night basketball

Farmers’ markets

Rock climbing gyms

Alcoholics Anonymous

Ultimate frisbee leagues

Independent record stores

Grateful Dead cover bands

True Value hardware stores

Habitat for Humanity chapters