Seth.

No choice

‘That’s an easy mistake to make and a tempting trap to fall into.

It’s unlikely you have no choice. More likely: There’s no easy choice. No safe choice that also embraces your potential. No choice you can make that doesn’t cause short-term misery in exchange for a long-term benefit.

When we say we have no choice, we feel trapped and we are powerless. That’s no way to do our work every day.

Do it or don’t do it. It’s up to you.’

-Seth Godin