Couple this commentary with Shankar Vedantam’s Hidden Brain recent episode on Group Think.
How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? Psychologist Jay Van Bavel says our group loyalties affect us more than we realize, and can even shape our basic senses of sight, taste and smell.
Jay Van Bavel is an Associate Professor of Psychology & Neural Science at New York University, an affiliate at the Stern School of Business in Management and Organizations, and Director of the Social Identity & Morality Lab.
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