The rise of paywalls means that high quality information will funnel to elites: As the digital advertising landscape continues to evolve, it’s becoming evident that digital ad dollars will continue to flow primarily to tech platforms rather than news publishers.
- Because of this, publishers are setting up paywalls (subscriptions, members, etc.) to survive. And while more Americans say they are willing to pay for news, those with higher levels of education are more likely to do so. In all, 66% of adults with a college degree pay for news, compared to 43% of people with a high school diploma or less.
“There is a growing gap in public knowledge between the information-rich and the information-poor,” says Rodney Benson, chair of NYU’s Department of Media.
[reposted from AXIOS]
“In October, the University of North Carolina’s School of Media and Journalism released a study that estimated that a full 20 percent of all local newspapers have gone out of business or merged since 2004. Since then, an additional 1,300-plus communities in the United States have found themselves without any news source about their own city, town, or county. “Our sense of community and our trust in democracy at all levels suffer when journalism is lost or diminished,” the authors of the report wrote. “In an age of fake news and divisive politics, the fate of communities across the country—and of grassroots democracy itself—is linked to the vitality of local journalism.”