‘…the future of news and information, what’s next for our democracy? President Kardashian?’
Those drier articles may not score in the ratings, but they can lead to the bigger ones. Watergate started as a story about a burglary. The wide-ranging sex abuse scandal in the Catholic Church that The Boston Globe exposed — captured in the movie “Spotlight” — began as a 700-word column about a single priest.
Once ratings come into the picture, will reporters still want to pursue those smaller stories? And will their editors, who once called these stories “spinach,” want to publish them?
The answer from Mr. VandeHei and like-minded news executives is yes, but it’s incumbent upon news organizations to do a better job with them — make them shorter and more distinctive, with data and striking visual presentation.