Wendall Berry.
September 19, 2015
When despair grows in me
and I wake in the middle of the night at the least sound
in fear of what my life and my children’s lives may be,
I go and lie down where the wood drake
rests in his beauty on the water, and the great heron feeds. I come into the peace of wild things
who do not tax their lives with forethought
of grief. I come into the presence of still water.
And I feel above me the day-blind stars
waiting for their light. For a time
I rest in the grace of the world, and am free.
The Age of Loneliness.
Harvard Business Review
“Loneliness is a feeling we’d all like to avoid. Research shows it’s terrible for our health; it diminishes cognitive performance and the immune system, increases the risk of heart disease and dementia and hastens early death. And the psychological effects are just as bad; studies show that people need strong social connections to feel happy and find meaning in their lives, and that many of us would actually rather receive mild electroshocks than be alone.
One might think that technological connectivity has or will soon save us from the blight of loneliness. But it seems that we feel more isolated today than ever. According to a report in The Atlantic, one in four Americans reports having no one with whom they can discuss important matters, compared with one in ten 30 years ago, and a 2013 survey conducted by Lifeboat found that the average American had only one real friend. The Guardian newspaper says we may have entered the “age of loneliness.”
6 possibilities for connectivity at work:
1. Walk your talk. In Nilofer Merchant’s TED Talk “Got a meeting? Take a walk,” she notes: “Nowadays, people are sitting 9.3 hours a day… Sitting has become the smoking of our generation.” Her solution to this health crisis is walking meetings, and I think they can help solve the loneliness epidemic too. When you get out of the office and get some exercise with a colleagues, you’ll immediately feel closer to them, particularly if the walk is one-on-one. You’ll also be more productive and innovative together. Neuroscientist John Medina, the author of Brain Rules says that 1.8 miles per hour is the the most productive meeting pace, while a recent Stanford study indicated that people were 60% more creative while walking. At design firm NBBJ, employees have taken these findings to heart. Instead of sit-down meetings with traditional agendas, they now have “meeting walks” complete with “itineraries.”
2. Play roulette. The idea of lunch roulette isn’t new but it remains a useful way to gain perspective by leaving one’s comfort zone, if only for a quick meal. After you’ve broken bread with a co-worker, it’s hard not to say hello in the hallway, and eventually the new relationship might turn into a fruitful collaboration. Companies may choose to match up employees randomly, or encourage people to seek out their own lunch dates. And there are apps to help: Spark Collaboration, a start-up in New York born out of the Randomised Coffee Trails (RCT) in the UK, just won the inaugural North American Employee Engagement Award for its platform that “brings people together by connecting them with people they would not normally meet.”
3. Instigate surprises. Surprises create the most authentic, intimate emotions because they catch us off guard. Companies such as Surprise Industries — founded on the idea that “life is richest when we shake up routine and embrace surprise”—offer tips, experiments, and even a “Surprise Academy” that teaches participants how to introduce more surprise into their lives. And the practice is gaining traction in the business world: Etsy, for example, runs a “Ministry of Unusual Business,” a secret society of employees tasked with injecting delightful surprises into everyday work.
4. Seek “thick presence.” Priya Parker, founder of Thrive Labs, and her author husband, the writer Anand Ghiridharadas, have a tradition they call “I Am Here” days. They invite about a dozen friends to put their smartphones away and spend a day exploring a part of New York City with them. The idea is to allow people to be “thickly present” rather than thinly distributed. Imagine applying this concept at work — instead of committing to a one-hour meeting to move forward on a project or provide an update, why not spend a full unscheduled day with colleagues working on that and anything else that comes up?
5. Host a dinner for 15. I co-founded a series of dinners called 15 Toasts with Parker and the World Economic Forum’s Council on Values, on which we both serve. These occasional gatherings, often held on the eve of Forum summits, bring together 15 global business leaders in intimate settings to discuss important issues. Each guest must provide one toast to the night’s theme (for example, “15 Toasts to Happiness” or “15 Toasts to Escapes”) over the course of the evening, and, as a special twist, the one who contributes last must perform his or her toast in song. “It’s the first dinner I’ve ever been to where I went in not knowing anyone and came out feeling connected with every single person,” the CEO of a Fortune 500 company told us after one such dinner. At the next day’s conference, he even hugged everyone he had met the night before. Team lunches or dinners can be spiced up in the same manner. Make the practice more regular, invite colleagues from outside your group or division and pick a specific topic for discussion.
6. Touch touchy issues. The inspiration for this advice comes from another dinner series Let’s Have Dinner and Talk About Death, which is based on the notion that talking about death typically leads to talking about life, including what makes us happy and what, if anything, we need to change about ourselves or our situations. The organizers say their goal is to create “an uplifting interactive adventure that transforms this seemingly difficult conversation into one of deep engagement, insight, and empowerment.” Addressing such heavy topics at work might seem like too much of a stretch, but consider getting your group together to talk about the “death” of a project, either mourning for one that got killed or one that simply ended and left people with a sense of loss.
People crave connection and intimacy in all realms of their lives, including at work. It’s a critical source of empathy and tolerance — the glue that keeps relationships, projects, and organizations together. Leaders should do more to encourage it.”
‘It only takes one person to bring down a dam.’
“When dams were erected on the Columbia, salmon battered themselves against the concrete, trying to return home. I expect no less from us. We too must hurl ourselves against and through the literal and metaphorical concrete that contains and constrains us, that keeps us from talking about what is most important to us, that keeps us from living the way our bones know we can, that bars us from our home. It only takes one person to bring down a dam.”
― Derrick Jensen, A Language Older Than Words
Permission Marketing
The best marketing isn’t advertising, it’s a well-designed and remarkable product.
~
By most accounts, more and more people are automatically blocking the ads in their browser.
Of course, people have been blocking ads forever. By ignoring them.
Fifteen years ago, when I began writing about Permission Marketing, I pointed out that when ads are optional, it’s only anticipated, personal and relevant ones that will pay off.
And advertisers have had fifteen years to show self restraint. They’ve had the chance to not secretly track people, set cookies for their own benefit, insert popunders and popovers and poparounds, and mostly, deliver us ads we actually want to see.
Alas, it was probably too much to ask. And so, in the face of a relentless race to the bottom, users are taking control, using a sledgehammer to block them all. It’s not easy to develop a white list, not easy to create an ad blocker that is smart enough to merely block the selfish and annoying ads. And so, just as the default for some advertisers is, “if it’s not against the law and it’s cheap, do it,” the new generation of ad blockers is starting from the place of, “delete all.”
Ad blockers undermine a fundamental principal of media, one that goes back a hundred years: Free content in exchange for attention. The thing is, the FCC kept the ad part in check with TV, and paper costs did the same thing for magazines and newspapers. But on the web, more and more people have come to believe that the deal doesn’t work, and so they’re unilaterally abrogating it. They don’t miss the ads, and they don’t miss the snooping of their data.
This reinforces the fundamental building blocks of growth today:
- The best marketing isn’t advertising, it’s a well-designed and remarkable product.
- The best way to contact your users is by earning the privilege to contact them, over time.
- Making products for your customers is far more efficient than finding customers for your products.
- Horizontally spread ideas (person to person) are far more effective than top-down vertical advertising.
- More data isn’t the point. Data to serve explicit promises is the point.
- Commodity products can’t expect to easily build a profitable ‘brand’ with nothing but repetitive jingles and noise.
- Media properties that celebrate their ads (like Vogue) will continue to thrive, because the best advertising is the advertising we would miss if it was gone.
Media companies have always served the master who pays the bill… the advertiser. At some point, the advertiser will wake up and choose to do business in a new way, and my guess is that the media that we all rely on will change in response. But in the meantime, it seems as though many online consumers have had enough.