From Seth Godin…

April 23, 2015

People are real, but the crowd disappoints 

  • Every crowd, sooner or later, will let you down.
  • The crowd contains a shoplifter, or a heckler, or an anonymous boor who leaves a snarky comment.
  • The crowd loses interest, the crowd denigrates the work, the crowd isn’t serious.
  • Worst of all, sometimes the crowd turns into a mob, out of control and bloodthirsty.
  • But people, people are real.
  • People will look you in the eye.
  • People will keep their promises. People can grow, can change, can be generous.
  • When in doubt, ignore the crowd (and forgive them). When possible, look for people instead.
  • Scale is overrated, again and again.
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